Deep in the Heart of Tech-xas

This is the tumble log of Brandon Brunson, Lisa Peterson and Brittany Todd. We're starting off our efforts by liveblogging the DEMO 08 conference in Palm Desert, CA.

Obligatory disclaimer: We are employees of Porter Novelli. The opinions expressed here do not necessarily reflect the official opinions or positions of my esteemed employer.

Contact us at brandon.brunson [at] porternovelli.com, lisa.peterson [at] porternovelli.com or brittany.todd [at] porternovelli.com.

Jan 30

Delver

Delver, which was previously called Semingo, takes social search to a new place.  Delver is the first socially connected search engine.  Your friends are the best source of information - look for information, media and people within your various networks like Myspace, Facebook, Flickr, etc.  Results garnered are relevant to you. Most search results brought up on Google are SEO inflicted and are from corporations, they don’t necessarily have relevance to the person searching.  Delver builds your social graph for you by identifying who you’re friends with on FB, MS, blogs, Flickr pages, etc., as well as people you have associations with via a friend of a friend for example.  Once your social graph is built you can then use Delver as a search engine to search for information with relevance from your friends and extended network.   If you want to go skiing in Vail, search these networks to see who has posted images or information.