Deep in the Heart of Tech-xas

This is the tumble log of Brandon Brunson, Lisa Peterson and Brittany Todd. We're starting off our efforts by liveblogging the DEMO 08 conference in Palm Desert, CA.

Obligatory disclaimer: We are employees of Porter Novelli. The opinions expressed here do not necessarily reflect the official opinions or positions of my esteemed employer.

Contact us at brandon.brunson [at] porternovelli.com, lisa.peterson [at] porternovelli.com or brittany.todd [at] porternovelli.com.

RSS
Archive

Jan 30

Visible Measures

Visible Measures works with internet video publishers and advertisers to measure the effectiveness of their online videos. The analytic tools allow businesses to track and analyze viewers’ activity while wathing the video. For example, are most viewers rewinding the video at a certain point, are they closing the video clip before the product messaging can be communicated, are they clicking on a particular advertisment? The audience seems to like these guys a lot.