Deep in the Heart of Tech-xas

This is the tumble log of Brandon Brunson, Lisa Peterson and Brittany Todd. We're starting off our efforts by liveblogging the DEMO 08 conference in Palm Desert, CA.

Obligatory disclaimer: We are employees of Porter Novelli. The opinions expressed here do not necessarily reflect the official opinions or positions of my esteemed employer.

Contact us at brandon.brunson [at] porternovelli.com, lisa.peterson [at] porternovelli.com or brittany.todd [at] porternovelli.com.

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Jan 30

Redux

The Redux presenters were young and enthusiastic about the launch of their new “people discovery” solution. The Redux social networking/online dating site uses advanced algorithims to predict what users will like in potential mates based on their actions and personality preferences. The algorithms are socially aware and can not only predict what type of person a user will like, but also predicts what types of events (concerts, festivals, etc.) will be of interest.