Deep in the Heart of Tech-xas

This is the tumble log of Brandon Brunson, Lisa Peterson and Brittany Todd. We're starting off our efforts by liveblogging the DEMO 08 conference in Palm Desert, CA.

Obligatory disclaimer: We are employees of Porter Novelli. The opinions expressed here do not necessarily reflect the official opinions or positions of my esteemed employer.

Contact us at brandon.brunson [at] porternovelli.com, lisa.peterson [at] porternovelli.com or brittany.todd [at] porternovelli.com.

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Jan 29

Ecrio

Launching MoBeam, allows you to beam barcodes directly into scanners. The technology uses a light source on a keychain-based device to duplicate the sequencing of a standard barcode. The MoBeam keychain looks similar to an iPod nano. It eliminates the need for a paper coupon or a tangible gift card because offers are delivered to the keychain device via Bluetooth-enabled mobile phones or transceivers, making MoBeam “the green way to shop.”